Uma Thurman is set to front a £20 million advertisement campaign for Virgin Media. She is the new face of a marketing campaign, which will air next month, announcing to customers that digital TV, telephone and internet service provider NTL has been re-branded as Virgin Media. NTL merged with Sir Richard Branson's Virgin Mobile company last year in a £961 million deal.
James Kydd, managing director of Virgin Media marketing, said: "We are thrilled that Uma will be helping us launch the most exciting and the biggest Virgin branded company in the world.